Idea Glamour, established in 2016, is an online lifestyle store for fashion.
Thanks to long-standing direct relationships with designers, manufacturers and oﬃcial retailers worldwide, Idea Glamour oﬀers an extensive assortment of hard-to-ﬁnd clothing and accessories for men and women from the world's most prestigious designers.
Shopping on Idea Glamour is all about discovery – an eclectic and playful journey beyond fashion's strict seasonal rules - allowing men and women to express their individuality through timeless and creative style.>
2016 / Starting Point
The year when the company was founded, with the supply of high-end stock garments and selling to public, with a deﬁned and incisive style, at a very special price.
Our mission is choosing the best unsold items & make them real “pieces of art”, relaunching them in the market thanks to our style advices, at a very competitive price.
2017 / E-commerce Website
April 2017, we launch the e-commerce channel & the Digital strategy related, for the Online outlet, with the engagement of inﬂuencers & top clients, building the brand.
We want to sustain a unique style by reintroducing slow-sellers into the fashion market, treating them as best ones, oﬀering high-quality outﬁts and at the same time, strengthening commercial bonds with our stakeholders.
2017 / Milan Flagship Store
By the end of 2017, IG is going to conquer a new market share & consolidate the brand reputation opening the ﬁrst Flagship store in Milano.
Amongst IG values, we are recreating a unique customer journey, proposing style advices & committing our clients to ease out the shopping experience thanks to the diverse outﬁt proposals, interacting with our social channels.
"I only wear last season's clothes. If you like fashion, you wear it.”
Karl Lagerfeld, from Lagerfeld Conﬁdential
“Style doesn’t have season. Nothing is démodé when it’s a great piece.”
Carlyne Cerf de Dudzeele, VOGUE Fashion Director
“I buy a lot on Idea Glamour. I love to discover new designers.”
Leandra Medine, international top blogger of Man Repeller