Idea Glamour, established in 2016, is an online lifestyle store for fashion.

Idea Glamour About us - Key/Facts Key / facts

Thanks to long-standing direct relationships with designers, manufacturers and official retailers worldwide, Idea Glamour offers an extensive assortment of hard-to-find clothing and accessories for men and women from the world's most prestigious designers.

Shopping on Idea Glamour is all about discovery – an eclectic and playful journey beyond fashion's strict seasonal rules - allowing men and women to express their individuality through timeless and creative style.

Idea Glamour About us - Starting Point

2016 / Starting Point

The year when the company was founded, with the supply of high-end stock garments and selling to public, with a defined and incisive style, at a very special price.

Idea Glamour About us - Starting Point Mission

Our mission is choosing the best unsold items & make them real “pieces of art”, relaunching them in the market thanks to our style advices, at a very competitive price.

Idea Glamour About us - E-Commerce

2017 / E-commerce Website

April 2017, we launch the e-commerce channel & the Digital strategy related, for the Online outlet, with the engagement of influencers & top clients, building the brand.

Idea Glamour About us - Starting Point Vision

We want to sustain a unique style by reintroducing slow-sellers into the fashion market, treating them as best ones, offering high-quality outfits and at the same time, strengthening commercial bonds with our stakeholders.

Idea Glamour About us - Store

2017 / Milan Flagship Store

By the end of 2017, IG is going to conquer a new market share & consolidate the brand reputation opening the first Flagship store in Milano.

Idea Glamour About us - Starting Point Value

Amongst IG values, we are recreating a unique customer journey, proposing style advices & committing our clients to ease out the shopping experience thanks to the diverse outfit proposals, interacting with our social channels.

We choose

"I only wear last season's clothes. If you like fashion, you wear it.”

Karl Lagerfeld, from Lagerfeld Confidential

“Style doesn’t have season. Nothing is démodé when it’s a great piece.”

Carlyne Cerf de Dudzeele, VOGUE Fashion Director

“I buy a lot on Idea Glamour. I love to discover new designers.”

Leandra Medine, international top blogger of Man Repeller